This is not a fresh brioche, it's one of those long life things. This is branded Rowan Hill, which is Lidl's own brand for packaged bakery goods. It is exactly the same product as sold by Sainsbury's, Asda, Aldi, and was sold by Tesco (they have discontinued it). Made in France with rum soaked raisins, individually packed in plastic, and then sold in packs of six. Lidl and Aldi sell it for £1.09. Tesco used to sell it for £1.00 (would likely be the same price as Lidl if they were selling it today). The others sell it for a little more. So it's a fair deal on price if this is what you want. But it's not a great product. As with most of these long life products it simply doesn't taste fresh and natural. The rum soaked raisins give it a lift, and it is soft and creamy, but it doesn't taste great - it is sort of chewy and cardboardy at times. To be fair it is edible, just not entirely enjoyable. Nobody in the family liked these. The fresh morning goods by Lidl are much better.
Date: Oct 2020 Score: 2 1/2
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